Two Xwift Racing team members cheer at the pit wall as a race BMW crosses the line at Circuit Zolder.

Sector
Motorsport & events
Our role
Design & development
Year
2025
Status
Live

The project

Xwift Racing Events puts people behind the wheel at Circuit Zolder and Spa-Francorchamps, from a single track day to corporate incentives and endurance racing.

01 / 04

Brief

The site had to feel like a race day, without the chaos. Visitors range from drivers heading onto the circuit for the first time to companies planning an incentive, and all of them want to find a date, a car and a price quickly.

02 / 04

Design

We translated the feeling of driving on the circuit into large, dense imagery, a fast rhythm and short, confident headlines. The energy lives in the images and the pace, so the practical information stays calm and scannable.

A row of Xwift Racing BMWs in team colours in the pit lane in front of the garages.
Fig. 02Xwift Racing · Design
03 / 04

Build

Events, dates and the fleet are laid out clearly and scannably. Each track day shows the circuit, the date and the cars together, so visitors know what's coming, what to expect and how to book.

A Radical race car with number 55 leads a BMW down the straight.
Fig. 03Xwift Racing · Build
04 / 04

Launch

Live at xwiftracingevents.be. Track days, training, the fleet and the B2B offer each have their own route, with booking and contact always one click away.

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